01
Lead submits at 7:42 PMGoogle LSA · storm damage
02
Notification waits in inboxOffice is closed
03
Homeowner calls another rooferCompetitor books the inspection
Revenue leaked
Built for inbound roofing leads
You’re already paying for these leads.
Stop losing them to whoever calls back first.
Stormbook responds to every inbound roofing lead in under 90 seconds — even at 2 AM — so the homeowner you paid to reach becomes the inspection you booked, not the one your competitor stole.
Book a 30-min revenue leak audit
Free. No pitch deck. We’ll show you what slow response times are actually costing your business.
< 90 secfirst response target
24 / 7coverage
Your brandapproved messaging
2:08 AM
New website lead
Storm damage inquiry
Inspection bookedTomorrow · 9:30 AM
0sec
lead to first response
Captures leads from
G Google LSA
f Facebook
⌂ Website forms
☎ Call tracking
↗ Most roofing CRMs
The revenue leak
The problem isn’t your leads.
It’s what happens after they hit your inbox.
You spend thousands every month on Google Ads, LSAs, Facebook, and referrals. That machine works — you’re getting leads. But somewhere between the lead hitting your form and someone from your team calling them back, you’re leaking money to the roofer down the road who happened to be at his desk when the notification came in.
Homeowners move fast when water is entering the house or hail has just crossed the neighborhood. A widely cited lead-response study found that the odds of qualifying a lead in 5 minutes versus 30 minutes drop 21 times. After 5 PM, after a storm, on a Sunday — those are the leads your competitor is winning while your team is at dinner.
You already paid to generate those homeowners. Stormbook makes sure they end up on your calendar, not someone else’s.
Source: Lead Response Management Study (MIT/InsideSales) ↗VS
01
Lead submits at 7:42 PMGoogle LSA · storm damage
02
Branded response startsHomeowner gets available times
03
Inspection lands on calendarInspector receives lead details
Revenue protected
One job. Done fast.
How it works (in one sentence)
The moment a homeowner submits a form on your website, calls your LSA number, or fills out a Facebook lead ad, Stormbook responds under your brand by text and email, offers appointment windows, books the inspection, and — on Premium — uses voice AI to call leads who do not respond, all before your competitor knows the lead exists.
01 · INBOUND
G Google LSA
f Facebook lead
⌂ Website form
STORMBOOK
Respond · qualify · book
STORMBOOK
03 · OUTCOME
Roof inspection
Tomorrow · 9:30 AM
✓ Confirmed
No new software for your team to learn. No apps to install. You keep selling roofs. We stop the leak between your ad spend and your calendar.
See it in action →Three channels. One outcome.
Text and email close the speed gap. Premium adds AI voice for deeper follow-up.
Stormbook starts with text and email the moment the lead comes in. If a homeowner goes quiet or prefers a call, Premium adds voice AI that follows your approved conversation flow, qualifies the lead, and moves the conversation toward a booked inspection.
- TextImmediate branded response and qualification.
- EmailBackup follow-up with appointment details and next steps.
- Voice AIPremium follow-up for leads that do not respond or want a call.
Fast branded messaging and appointment options.
Confirmation, details, and reminders under your brand.
Premium
Voice AI
Outbound calling
Calls quiet leads, follows your framework, and hands off when needed.
The math
The math on a typical roofing operation
Use your own numbers to estimate how much revenue could be disappearing between the form fill and the first real response.
Estimated monthly revenue leak
Live estimate
$108,000
potential gross revenue tied to leads that may go to the faster responder
30after-hours leads
15potentially lost leads
6potential lost jobs
Even at half the estimate
$54,000 / month
Illustrative model only. Assumes half of after-hours leads are lost to faster responders. Actual performance varies by market, season, lead quality, capacity, and sales process.
The pilot only needs to recover one inspection that would have gone to a competitor to prove the model. Everything after that is upside.
Coverage levels
Choose how much of the response process you want us to handle
All three tiers are built for the same outcome: turning more inbound roofing leads into booked inspections. The difference is how much coverage and follow-up you want Stormbook to run for you.
Start here
Pilot
Prove the response gap
Best for validating the model on your operation.
- 30-day pilot structure
- Text + email response
- Calendar integration
- Message templates approved by you
- Booked-inspection tracking
- Clear pilot review and next-step decision
Most common
Standard
Turn it into an operating layer
For roofing teams that want done-for-you consistency.
- Everything in Pilot
- Ongoing optimisation
- Monthly performance reporting
- Priority support
- Managed lead-response coverage
- Best for teams with steady inbound volume
Voice AI included
Premium
Add voice and deeper follow-up
For higher lead volume and homeowners who need a call.
- Everything in Standard
- AI voice outbound calling
- 3-channel response: text + email + voice
- Multi-touch follow-up for quiet leads
- Dedicated account strategy
- Best for the most complete coverage
Not sure which level fits? The Revenue Leak Audit will show us where your response process breaks and how much coverage your operation actually needs.
Book the audit →0pilot partners
TX
OK
FL
GA
CO
LA
Founding cohort
Why you’re seeing this now
Stormbook is currently accepting its first 10 pilot clients across the 14-state hail and hurricane belt. We’re proving the system on real roofing operations in exchange for direct feedback and the right to feature verified results as case studies.
Pilot partners get hands-on implementation, direct access to the team, and a chance to shape how the system works before the cohort closes.
If you’d rather wait for the polished version, that’s fair — we’ll be here. If you want to help define it and measure the result on your operation, book the audit.
Apply for the founding cohort →Straight answers
Answers to what most contractors ask us
Still have a question? Bring it to the audit. You’ll get a direct answer, not a scripted objection handler.
Is this going to say something weird to my customers?
No live message is improvised without guardrails. Every customer-facing message comes from a template library you review and approve before launch. You control the brand voice, service-area language, qualification questions, and appointment rules.
How is this different from GoHighLevel, ServiceTitan, or Podium?
Those are broad software platforms that your team has to configure and manage. Stormbook is a done-for-you service built around one job in one vertical: turning inbound roofing leads into booked inspections, 24/7, under your brand. Your team receives the appointment instead of another tool to operate.
What integrations do you support?
Website forms, Google Local Services, Facebook lead ads, call-tracking numbers, and most major roofing CRMs. Setup includes the technical connection work, message approvals, calendar rules, and testing before launch.
Do you offer AI voice calling?
Yes. Voice AI is available with Premium. It can call leads who do not respond to text or email, follow your approved conversation framework, qualify the homeowner, and hand the conversation to your team when needed.
What if my current close rate is fine?
Then Stormbook may not be for you right now, and we’ll tell you that during the audit. If your first-response time is consistently under five minutes, 24/7, and your after-hours leads already book reliably, we’re solving a problem you may not have.
What happens after the 30-day pilot?
We review response time, contact rate, appointments booked, lead quality, and operational fit. If the numbers work, we agree on the next phase. If they don’t, we shake hands and part ways. No auto-renewal and no games.
Your next step
Book the revenue leak audit
30 minutes. We look at your lead volume, average job value, and current response time. You leave with a clear number on what slow responses are costing you — whether or not you work with us.
01Map your lead sources
02Calculate your response gap
03Show the homeowner experience
Revenue Leak Audit
30 minutes
See where paid leads are slipping away.
Click below, answer a few questions about your operation, and we’ll contact you to coordinate a time.
The form only opens after you click. No public calendar and no open availability shown.